Back to projects
Google AdsApp CampaignsPerformance
Amo Taxi
Driving app installs at under a rupee a click.
Client
Amo Taxi
Industry
Mobility / App
Role
Performance Marketer
Year
2025
14.5K
Clicks
129K
Impressions
₹0.86
Avg. CPC
99%
Mobile delivery
Overview
Amo Taxi is a ride-hailing app that needed installs, cheap, fast and at scale. I ran Google App (UAC) campaigns tuned for install volume and cost efficiency, with almost all delivery on the mobile devices that actually download and ride.
What I did
- •Launched and optimised Google App install campaigns (Android CPI & app engagement)
- •Drove cost-per-click down to ₹0.86 while scaling volume
- •Focused delivery to mobile (99%+) where installs and rides happen
- •Structured campaigns by objective for clean, readable performance
Gallery