14.5K
Clicks
129K
Impressions
₹0.86
Avg. CPC
99%
Mobile delivery
Overview
Amo Taxi is a ride-hailing app that needed installs: cheap, fast and at scale. I ran Google App (UAC) campaigns tuned for install volume and cost efficiency, with almost all delivery on the mobile devices that actually download and ride.
What I did
- Launched and optimised Google App install campaigns (Android CPI & app engagement)
- Drove cost-per-click down to ₹0.86 while scaling volume
- Focused delivery on mobile (99%+), where installs and rides happen
- Structured campaigns by objective for clean, readable performance
Gallery
