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Baskar J

Digital Marketing Specialist

Summary

Digital marketer with 2+ years running full-funnel growth and websites for 15 brands across travel, retail, fashion, wellness and agri-tech. I plan and run Meta and Google campaigns, produce content that travels (my own reel reached 2.9M views), and build the websites those campaigns land on. Results include 1200+ qualified leads for one travel brand, app installs at a ₹0.86 average CPC, and a 36x Instagram follower lift.

Experience

  1. Digital Marketing Specialist

    Oct '25 – Present · Chennai, TN

    • Leading full-funnel digital marketing, from performance ads and content to SEO and web.
    • Built the Farmer 2 Community marketplace end to end: store, traceability map and admin CMS.
  2. Digital Marketing Executive

    Sep '24 – Sep '25 · Chennai, TN

    • Ran Meta lead campaigns for VisitSmiles across 11+ trips, driving 1200+ qualified leads.
    • Drove Amo Taxi app installs at a ₹0.86 average cost per click.
    • Built and maintained sites for First Class Fabrics and Legendary Solutions.
  3. Digital Marketing Intern

    Jun '23 – Aug '23 · Chennai, TN

    • Started out learning campaign setup, content creation and analytics hands on.
    • Shipped my first ad sets, social posts and performance reports.

Selected projects

  • VisitSmiles · Travel & Tourism · 2025

    Built the booking website, ran always-on Meta lead campaigns across 11+ trips and grew Instagram 36x, turning a small travel SME into a recognisable brand.

  • Farmer 2 Community · AgriTech / Marketplace · 2026

    Designed and developed the whole marketplace: multi-category store, a traceability map of 22 farms, live-weight pre-orders and an admin CMS.

  • Amo Taxi · Mobility / App · 2025

    Google App campaigns tuned for install volume and cost: 14.5K clicks, 129K impressions and a ₹0.86 average CPC, 99% on mobile.

  • First Class Fabrics · Textile / E-commerce · 2025

    Built the fabric e-commerce site and drove 88.9K content views with Meta ads and product-led Instagram.

  • Legendary Solutions · Advertising Agency · 2025

    Rebuilt the web presence for an agency that has boosted 1,000+ brands, with a filtered work gallery and quote flow.

  • Putchi · Ethnic Fashion / E-commerce · 2026

    A collection-led ethnic wear store for mothers and children, with campaign banners and discount codes the team runs without a developer.

  • Hill Drop Honey · Health & Wellness / E-commerce · 2026

    A raw honey and supplements store where every product page leads with composition and sourcing, plus WhatsApp enquiries that carry the product name.

  • Nano Bums · Baby Care / E-commerce · 2026

    A launch site for charcoal-enhanced pull-up pants that explains the charcoal layer before it ever asks a parent to pick a pack.

  • Belmont Tailors · Bespoke Tailoring · 2025

    A monochrome editorial site where fabric photography does the talking and the enquiry form is one click from anywhere.

  • Blue Heavens Spa · Spa & Wellness · 2025

    A spa site with dedicated treatment and pricing pages and a WhatsApp booking route, because most spa bookings start as a message.

  • Mangalaa Printers · Commercial Printing · 2026

    A dynamic site for a commercial printer that works as both a storefront and a service showcase, with search across all of it.

  • Stay Shape · Fitness / Online Coaching · 2026

    An online coaching site where the trial signup recurs at every persuasive moment, backed by live chat and full programme detail.

  • The Agency Founder · Business Education · 2026

    A long-form landing page for an agency-building programme, structured as objections and answers with an always-reachable enrol button.

  • Rich Founders Club · Coaching / Membership · 2026

    A membership page for founders arriving cold from ads: it opens with the outcome, builds the case section by section and ends on one action.

  • Ask Avi Arya · Coaching · 2026

    A closed funnel page with no navigation or exits, built from modular blocks the client can swap between campaigns.

Skills

Web Development · Meta Ads · Google Ads · SEO · Social Media Management · WhatsApp Marketing · Performance Marketing · Branding & Content · Video Editing · Creative Designing

Tools

Meta Ads Manager · Google Ads · Google Analytics · Search Console · WordPress · Figma · Canva · phpMyAdmin · HTML5 · CSS3 · JavaScript

Certifications & recognition

  • Above & Beyond Achiever, Q2 · Credentech Solutions · Jul 2026
  • Digital Marketing Certified · HubSpot Academy · Apr 2024
  • Social Media Certified · HubSpot Academy · Apr 2024
  • SEO for Beginners · Great Learning Academy · Mar 2024
  • Advanced Digital Marketing · FITA Academy · Nov 2023