Launch
Market entry site
Multi-size
Pack ordering
WooCommerce
Built on
Overview
Nano Bums makes charcoal-enhanced pull-up pants. The charcoal layer is the reason a parent would switch brands, so the site had to say so straight away. This was a market launch: I gave the charcoal advantage its own section above the pack selection, because parents will not weigh up prices on a product they do not understand yet. The dark brand palette carries through every page, with the yellow brand mark as the single accent.
What I did
- Product advantage section explaining the charcoal layer
- Pack size selection and cart
- Brand-led dark theme carried across all pages
- Parent-facing FAQ
- Mobile-first layout
Gallery
