E-com
Website type
Razorpay
Payments
Same-day
Campaign launches
Overview
Putchi retails coordinated ethnic wear for mothers and children. The catalogue is highly visual and seasonal, so it needed a storefront that presents complete looks rather than isolated products. I structured the catalogue around collections, so customers land on a full look and buy the pieces from it, and put promo codes and countdown banners in the admin panel so a campaign can go live the day it is approved.
What I did
- Collection-led catalogue with matching sets grouped together
- Wishlist and cart with saved sessions
- Announcement bar for live discount codes and timers
- Size and fit guidance on every product page
- Mobile-first checkout
Gallery
