Cold
Ad traffic, no context
1
Call to action
Fast
Mobile load
Overview
Rich Founders Club sells membership to founders who arrive from paid ads with no idea who the brand is, so the page has to make the introduction and the sale. The first screen leads with the outcome on offer rather than the brand name, because a cold visitor does not recognise the name yet. The sections below build the case step by step and end on a single next step.
What I did
- Conversion-focused single page
- Founder-led video and imagery
- Sectioned proof and programme detail
- Single call to action
- Fast mobile load for ad traffic
Gallery
