Trial
Primary conversion
Live
Chat support
Blog
Ongoing content
Overview
Stay Shape runs online fitness coaching, and the business depends on trial signups, so the whole site points at that one action. The trial call to action comes back at every point where a visitor is likely to be convinced. Live chat handles the questions that usually stop a signup, and programme pages carry the full detail for anyone who wants it before committing.
What I did
- Programme pages with schedules
- Free trial signup flow
- Trainer and results sections
- Live chat widget
- Blog for ongoing content
Gallery
